CAMPAIGN DESIGN - MUAA! - SS017
I call this campaign STAY FRESH. First of all, till that moment i was working on this brand, under my opinion, in a "fake" way. It was relly hard for me to understand why the owners pretentd that in every pictures models smile. 'We are a funny brand'. Ok but funny doesn't mean smile... You can be fresh, just in the way you are. So, in this campaign my goal was to take portraits of the models, just doing whatever they want, always under the profile of the brand, but a little bit more fresh, without to much direction. As a summer season we also produce the campaign for Christmas, halloween and sales.
Production design & art direction for CITROËN - 'Prognostic', created by Havas Worldwide and shooted by Pantera & Co. for the production company PRIMO. "We managed to build the message 'Clear Prices' in an optimistic and humane way, and at the same time, we fulfilled in this content with our brand promise 'Feel Good, Be Different'." Citröen.
The first campaign as creative director of M! - teen clothes brand -
At that time the slogan of the brand was 'HAVE FUN' but according to my perspective they took this only as false smiles and forced images that pretended to look like a 'happy realness'. Of course, this is part of the advertising, isn't it?
But what if we take seriously the fact that we are trying to convey joy and naturalness? What I did was take the slogan, but add a "WHATEVER" in the sense 'be fun your way'. Shot by Juampi Bonino, filmed by Agustín Puente.
Production design & art direction for FOX life - Lucky Ladies. Shooted by LANDIA - BA.
FOXLIFE premieres new reality show: "LUCKY LADIES" Six polo women cheer up "Lucky Ladies Argentina," and let them spy on that environment where they are and seem to merge.
This is a VIDEO GAME design that i made for fun. I designed the characters and the type. Finally become my first solo exhibition as a visual artist in Centro Cultural Recoleta, one of the most important art centers in Buenos Aires, Argentina. The pieces was sold inmediatlly.
CAMPAIGN DESIGN - MUAA! - AW017
Last campaign designed after 3 years as creative director of this clothing brand for teens. The brand arrives in a complete lost storytelling way, always trying to copy some other of the competence to take their look. At the beginning, my proposal was just to change the name of the brand because the storytelling at this moment was confused. After these 3 years of hard work on it, dealing with budgets and between a big conflict about the convictions of the owners we do that this brand became more massive and increase the sales. But most important for me was that the change in the campaigns moves all departments in the brand and we managed that the retail and even the own clothes change in a real and cool way. So, I'm happy with the results. This season was shooted by Julieta Alzua, a photographer INBOGA from Buenos Aires. And the art direction was developed by Josefina Sierra Guzmán, a big and new emerging artist and art director in Argentina. The video was shooted by Agustín Puente, someone that you should know, a great mind & a lovely portfolio.
Production design & art direction for Mtv - 'Canvas' by WCS Mtv.
A cool spot created by MTV World Creative Studio. shoot by Hernán Corera and developed by the production company Argentinacine.
MTV Canvas is a place for YOU, to go nuts, and be your creative self. We’ll provide you with ALL of the necessary – and unnecessary tools – such as graphic assets and context. You create. We put it on MTV!
M! AW-17 Creative direction & Campaign design. The second campaign designed for M! Trying to get away from the HAVE FUN, we created 'Normal is boring' talking about the same thing but a different path. A group of girls who think that being normal is completely boring. They're between a rebellious attitude and at the same time a little silly trying to spend their days at school in some 'different' way.
Production design & art direction for this amazing Official Campaign BRASIL World Cup 2014 by COCA·COLA
Join everyone with a Coke" Developed by Wieden+Kennedy Brasil. Shot by Nacho Ricci.
"Our campaigns reflect Coca-Cola's proposal to make an inclusive and unforgettable FIFA World Cup. We will give two unprecedented chances to our consumers with this new campaign: to insert a personal video in an official commercial of the company; and with the promotion, the chance to be forever in every World Cup."Join everyone with a Coke" also includes advertising pieces that portray young people from 14 countries and Brazil gathered around football and a Coke. Since the first week of May in the market, the World Cup commemorative packaging brings the brand written in 11 different languages, in addition to the classic version, says Michel Davidovich, vice president and general manager of Coca-Cola Brazil for the 2014 FIFA World Cup Brazil ™.
Creative & art direction for PEPE CANTERO - Shoes brand.
This brand in need of new and young airs call Juampi Bonino, one of the cool ness photographer in Buenos Aires to develop this new type of campaigns. He call me and this was our second campaign together for this brand. The video was shooted by Agustín Puente.
During the years 2010 - 13 i worked as creative and art director of this event made for Pret A Porter in Buenos Aires, Argentina. The project include Editorials, Magazine, Runway design and the own feria.
CREATIVE & ART DIRECTION for TODDY 'Mi comercial TODDY' by Carlos y Dario Agency.
Shooted by Pantera & Co. for PRIMO Content.
In order to increase the knowledge and commitment of consumers, Toddy decided to communicate on TV. The challenge was to conduct a campaign that respected the brand's interactive essence. Toddy invited his fans to create their first television commercial, for the purpose of the task and the results arrived successfully.
100% paper Stop Motion Animation with educational content for UNESCO 'Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries' Our subject of interest in nature and it, including man. This clarification is valid when explaining our concept. We seek to educate through nature. Human beings are animals, of course, but we have developed codes of coexistence and systems of organization that exceed our instincts. However, nature presents us with species that on this planet and under this same atmosphere manage to live in the community, just as they came into the world. That's what instinct is about. This is a synthesis of actions with a ludic and iconic language like "videogames". Since this is an extremely plastic work, our goal is to look for sensations. It breaks the impalpability of the format and presents an attraction of great importance at the moment of thinking about the attention of the spectator and his attention to the message. The StopMotion technique is more than a production style, it raises a community experience with a common objective. It is necessarily a teamwork. A group of people must give life to a group of objects that do not possess it.