The thought-provoking and emotionally-charged 'Playing Can't Be Bad' campaign was widely recognized and garnered prestigious accolades. It won the Grand Prix for Film at Spikes Asia and was awarded Gold for both 'Employee' and 'Little Girl'. The campaign's success and impact extended across Saatchi & Saatchi China's offices in Hong Kong and Shanghai, reflecting its universal resonance. Introducing the 'Playing Can't Be Bad' Campaign for Changyou: In collaboration with PRIMO Content and Saatchi & Saatchi China, we proudly present the groundbreaking 'Playing Can't Be Bad' campaign, which captivated audiences in 2015. This multifaceted project consisted of three compelling spots: 'Mother', 'Employee', and 'Little Girl', each showcasing the impact of gaming on different individuals' lives. The 'Playing Can't Be Bad' campaign represents our commitment to engaging storytelling and its ability to evoke empathy and introspection in viewers.