top of page
Coca-Cola
' Join Everyone With a Coke '
by Wieden & Kennedy
© 2014
As the official campaign for the 2014 FIFA World Cup, 'Join everyone with a Coke' embodies Coca-Cola's commitment to creating an inclusive and unforgettable tournament experience. This campaign, in collaboration with Wieden+Kennedy Brasil, introduces two exciting opportunities for consumers to be part of the Coca-Cola legacy. Our campaign includes advertising pieces that depict young people from 14 different countries, along with Brazil, uniting in their love for football and the enjoyment of a refreshing Coke.
These visuals beautifully capture the spirit of unity and celebration that the World Cup represents. To further embrace the global nature of the tournament, Coca-Cola's commemorative packaging for the World Cup features the brand name written in 11 different languages, alongside the iconic classic version. This symbolic gesture reflects our commitment to fostering connections and celebrating cultural diversity during this momentous event. 'Join everyone with a Coke' is more than a campaign – it is a celebration of football, togetherness, and the joy that Coca-Cola brings to millions of fans worldwide. Join us in this exciting journey as we make the 2014 FIFA World Cup an extraordinary and inclusive experience for all.
bottom of page