A bold and empowering TV spot created by GREY for LG, brought to life through exceptional visual storytelling. Shot by the talented team at Pantera & Co. for the production company Primo Content, this commercial celebrates the confidence and freedom of women in a unique and playful manner. As the creative force behind the captivating visuals, I crafted a visually stunning world where ladies embrace their individuality and find joy in the simplest of moments, all while comfortably clad in their lingerie.